Boosting your Workplace metrics

Top tips to help you drive adoption and engagement.

To get the most out of Workplace, you want all of your colleagues to be active and engaged. Getting everyone there can be a challenge, but luckily you have a wealth of data available in the Insights section of the Admin Panel to help you track, measure and understand your Workplace's health. We've put together a list of top tips that you can use to improve key metrics.

People

People

Activated: The number of people who have accepted the invitation to join Workplace and have activated their profiles. To get the most impact out of Workplace, you're going to want this number to be at least 80% with a goal of 100%.

Top tips:

  • Send weekly activation reminders via Workplace to all invited but not yet activated accounts.
  • Send a personalised activation message from the CEO. When leadership takes an active role in promoting Workplace, the rest of your organisation tends to get on board. Using email may be your best option and you can do a mail merge to personalise the message.

Monthly active: The number of people who were active on Workplace in the last 28 days. A person is considered active on a specific day if they have used Workplace on any device.

Top tips:

  • Hold monthly live Q&A sessions with the CEO. Monthly live Q&A sessions are guaranteed to bring more of your colleagues into Workplace each month. Live Q&A sessions give your employees a unique opportunity to engage in dialogue with leadership in a public forum. Make Workplace the only place where they can watch the live stream and make sure that you promote the event using all of your communication channels.
  • Move all company announcements to Workplace and use your corporate channels, such as email, to inform staff when announcements are made, linking them to Workplace to find out more.

Retained: The number of people who were active on Workplace on at least 10 days of the last 28 days. Data shows that 85% of retained people are still active after six months, so this metric is key to assessing the health of your Workplace after launch.

Top tips:

  • Enlist the support of people managers in moving all team and project communication to Workplace. People managers are incredibly influential. When they move their team's communication to Workplace, their direct reports follow suit. Share learning resources with people managers such as the People manager guide and Managing a project in Workplace to help them understand how they can use Workplace to centralise communication and get more done with their team.
  • Make Workplace the default home page on all computers. Seeing conversations and collaboration on Workplace will encourage more people to jump in and get involved.

People across Workplace: This table shows the number of invited, activated, monthly, weekly and daily active, and retained people across Workplace. Use these metrics to analyse Workplace use across segments of your organisation.

Top tips:

  • Get creative with friendly competitions! Use the data in the People across Workplace table to set up activation competitions across teams and departments. Learn more in our guide to getting your whole organisation on Workplace.
  • Use the table to identify low-performing teams and departments and set up training sessions to teach employees how Workplace can benefit them.

Active on apps and platforms: Mobile opens up opportunities for people to stay connected wherever they are. We've found that people who use the mobile apps are twice as likely to use Workplace every day.

Top tip:

Activity

Activity

Use the Activity tab to understand how much content, such as posts and comments, is being created in your Workplace. Content production is a big part of how Workplace can enhance connections and improve communication across your company.

There's no one-size-fits-all solution for these metrics. Your monthly posts and comments will depend on the number of people using Workplace at your organisation.

Top tips:

  • Go live in your company announcements group to recognise and reward your top contributors. By publicly recognising employees for their Workplace activity you incentivise more of your colleagues to join the conversation.
  • Have your champions create open feedback and announcement groups for their teams and departments and encourage them to post regularly, and to comment and interact with posts made by their colleagues.
  • Create a company-wide group where employees can share news, market trends, opinion pieces and other industry-related blurbs with one another.
  • Create a designated group where employees feel empowered and encouraged to share brilliant ideas and helpful criticisms. Groups such as "Product feedback" and "Big ideas" can engage employees and help you gain valuable feedback from across your organisation.

Posts

Posts

The Posts tab allows you to see how an individual post in a group is performing. Track the number of people who have seen, read, commented or reacted to the post, and how people feel about it. Use these insights to inform future communications.

Top tips:

  • Format your posts: People are generally put off by large blocks of text. Use Workplace's post formatting to add headers, bullet points, bold and italic text and even emojis and gifs to make your posts more readable and engaging.
  • Add images: Visuals get people's attention. Use them often to amplify your posts.
  • Share videos: Most people retain information better through video than through reading. This makes video content an incredibly efficient and engaging tool for your internal communications. And with automatic captioning, your video content is more accessible and easier to consume.
  • Create docs: Have a lot to say? Create a doc directly in Workplace and get people's attention with custom cover photos, advanced formatting capability and embedded images and videos.

More helpful resources

More helpful resources