Best practices to enable your whole organisation to communicate, collaborate and get the most out of Workplace
Connect and communicate
Using Workplace to share information is at the heart of connecting and communicating on Workplace. Connecting on Workplace gives each member a voice through groups, going live, events and Work Chat, allowing them to communicate in the best way for them.
In order to truly connect and communicate on Workplace, you can start by:
1. Bringing your Intranet onto Workplace
To make your communications more efficient, make sure that Workplace becomes the main (if not only) channel for all internal news. Workplace should be the main source of information for the members of your organisation.
Start with a Company Wiki that directs your members to important information and groups to join.
Pro tip: Announce the move from your current Intranet to Workplace to all members of your organisation via the same channels that you used to announce the launch of Workplace. Making your new Intranet and company Wiki groups default groups for all new members will also ensure that everyone is in these groups from day one.
2. Replacing newsletters and distribution lists
Replacing newsletters and distribution lists with groups on Workplace is key to reducing the number of emails being sent in your organisation and centralises the conversation. Using groups to communicate key top-to-bottom information will allow you to effectively measure the impact of your posts and will give your colleagues a way to give bottom-up feedback by commenting and reacting to your communications.
3. Hosting regular live events
Using the Live functionality to share information, broadcast meetings, host Q&As and train colleagues is an effective way to reach and engage the members of your organisation. You can use Live for leadership team updates and all hands but Live can also be used to train or engage with a smaller community such as new hire training.
Pro tip: Converting an existing meeting room into a studio is a great way to encourage the use of Live throughout your organisation. Hiring an internal A/V team can also come in handy to improve the production value of your broadcasts. If this is not possible, buying a tripod or a gimbal for smartphones and connecting an external microphone can help you get more flexibility for your organisation's live sessions.
4. Engaging leadership
Make sure that the leadership team is leading by example and using Workplace after your launch. When leadership is using Workplace, you show your colleagues that Workplace is the place to go to hear the official voice of your organisation. Leaders should not only post regularly but also comment and react to colleagues' posts.
Pro tip: Don't forget to promote the posts of your leadership team. Go to the Admin panel > click on "People" (on the left-hand side) > then click on the three dots next to the person you'd like to promote > select "Promote posts in the News Feed" to ensure that all their posts are prioritised in everyone's News Feed.
5. Posting exclusive content
Posting content that is exclusive to Workplace is a great strategy to bring your colleagues on board. Make sure that key content is only shared and/or being linked back to Workplace. This encourages members of your organisation to not only log in to Workplace but for those stragglers it is a forcing function for them to claim their Workplace account as well.
Pro tip: Promote Workplace exclusive content and events with internal posters throughout your office, desktop backgrounds and via email to ensure that everyone knows where to find this exclusive content.
6. Add members to key company-wide groups
Automatically add all members of your organisation to important organisation-wide groups by setting them as default groups. These are the groups where you can host live sessions with executives and where important announcements should be made. Leaders should be encouraged to post in these groups when they want to engage with your whole organisation.
7. Adopting Work Chat company-wide
The ability to quickly contact your colleagues outside of groups is important to effective communication. Thanks to Work Chat, it is possible to start a conversation easily from any page in Workplace and even start an audio or video call from your browser or smartphone. Replacing other official or non-official chat programs (Facebook Messenger, WhatsApp) is a first step to get company-wide adoption.