Measure the success of your launch

Key metrics to evaluate the success of your launch and ensure the continued health of your Workplace community.

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As an admin, you have access to a wealth of actionable data about your Workplace in the Insights section of the Admin Panel. We've put together some key metrics that you can use to evaluate the success of your launch and ensure the continued health of your Workplace community.

Launch day

Launch day

Key metric: Activated

Go to the People tab of Insights to see how many of the people you've invited to Workplace have activated their profiles.

This metric is fundamental for Workplace adoption and you should aim to have 80% or more of all invited people activated on launch day.

You can also do a deeper dive to see activation rates by different segments of your organisation such as department, location, manager and more.

Pro tip: Run contests across regions or departments to boost the number of people on Workplace.

Key metric: Profile pictures

Profile pictures help create a more personal experience on Workplace and people who add them tend to be more active and engaged. You should aim for more than 75% of your organisation to have added a profile picture.

You'll find the 'Profile pictures' metric in the People tab.

One week following launch

One week following launch

Key metric: Active on apps and platforms

Mobile opens up opportunities for people to stay connected and keep collaborating wherever they are. We find that people who use the mobile apps are twice as likely to use Workplace every day. You should aim to have 75%+ of all members in your community using the Workplace mobile app the Workplace Chat app.

You can examine mobile app adoption in the People tab of Insights.

Pro tip: Make sure that your community knows that the Workplace mobile apps exist. Share the following links with all new members:

Workplace mobile apps

Workplace Chat apps

Key metrics: Posts & comments

Content and conversations are essential to building a more connected community and bringing more people into Workplace. Your weekly posts and comments will depend on the number of people using Workplace at your organisation. At a base level, you should expect to see three posts per member and two comments per member a week.

Do a deep dive to analyse content across segments of your organisation such as regions, departments and job titles.

You can look at all content activity such as posts, comments and reactions in the Content tab.

One month following launch

One month following launch

Key metrics: Monthly active and retained people

Now that you're a few weeks post launch, it's important to look at how often people are coming back to Workplace and how integrated it is with everyone's regular workflow.

  • Monthly active: The number of people who were active on Workplace in the last 28 days.
  • Retained:The number of people who were active on Workplace on at least 10 out of the last 28 days. Data shows that 85% of retained people are still active after six months, so this metric is key to assessing the health of your Workplace after launch.

Workplace is all about building a more connected community, and active users are critical to its success. A healthy community will have 60%+ of all members retained.

You can find monthly active and retained people in the People tab of Insights in the Admin Panel.


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