Untangle work with Workplace An easy-to-integrate comms solution for dispersed teams

The National Australia Bank (NAB) is one of the four largest financial institutions in Australia, and serves over 9 million customers, at more than 800 locations in Australia, New Zealand and around the world.

Challenges

As the bank embraced changes in leadership, and it moved to remote working due to the COVID-19 crisis, the company needed a solution to help drive internal communications and foster a sense of community within the organisation.

Financial Services
800 Locations
Global

"Workplace from Facebook has been central to our communications during this time. It’s an amazing tool and I shudder to think what this crisis would be like without it!"

Tony Story
Head of Content & Digital Channels, Corporate Affairs, National Australia Bank

Results

Although NAB rolled out Workplace prior to the pandemic, the solution was used during the crisis to deliver real-time updates and direct access to leadership. This enabled the company to build a strong, cohesive culture that could keep employees focused on delivering for customers.

Adoption rates were also a huge factor. Workplace from Facebook has integrated itself into the lives of NAB employees with over 85 percent of the company using it daily.

85%
of NAB employees use Workplace daily
15K
increase in mobile app users from 5,000 to 15,000 in just four weeks

An easy-to-integrate & mobile-first platform

As employees temporarily moved away from their usual office environment due to the COVID-19 crisis, they needed a platform to help them adapt to their new normal. Workplace from Facebook was the solution they used. The convenience of the mobile app and the easy integration of existing tools enabled NAB to reassure its teams that work would not be disrupted, no matter where they were physically or what devices they were on.

Fostering a strong sense of community and connectedness

Times of uncertainty can feel overwhelming. To drive a sense of community, open communication and connectedness, NAB used Workplace Groups as a company-wide platform that provided more than just answers and real-time information regarding the crisis. It gave NAB employees an avenue to share inspirational content and motivate one another, as they continued serving customers during difficult times.

Workplace from Facebook has since become the platform for NAB employees to connect and find everything from the latest business updates to meaningful stories — which is why more than 85% of them now use it daily.

Opening up access to leadership

Workplace from Facebook also enabled NAB to give employees direct access to leadership. In her own words, Chief People Officer Susan Ferrier describes the benefits of using Workplace: “Communication during a crisis must be multi-way and constant. Workplace from Facebook has given our colleagues the opportunity to ask our company leaders any questions they want – and it's our goal to answer every single question with transparency and candour”.