5. Early champions and training

Champions are early adopters who help you shape your Workplace community.



Champions are a key part of your Workplace launch. They are the early adopters who help shape your Workplace community and the behaviours you want to see within it. You can think of champions as the Workplace ambassadors inside the company who make your launch experience richer and easier.

They will help build your community by creating groups and adding content prior to inviting the rest of your organisation. By activating your network of champions, you can focus on the strategic parts of the launch, such as vision, messaging and gathering use cases.



You should aim to select 10-20% of your organisation as champions to create a meaningful and welcoming Workplace when you fully launch. These champions need to be a representative sample of your organisation. All departments, locations, generations and levels of management should be represented in your champions group.

Your champions should also be chosen for their influence within your organisation and early adopter behaviours (network savvy, visionary, motivator). It can be particularly powerful to bring on people managers who can immediately influence working behaviours within their teams.

Tactical how-to

Tactical how-to


  • Champions should be given early access (we recommend seven to ten days) to help prepare the community for launch day. With context around your goals and the content that would be helpful for employees in groups, your champions can create groups and post content to ensure a welcoming user experience for all your colleagues. They can also help share key information about the arrival of Workplace to build excitement.
  • Host a training session with champions to guide them through the key Workplace features and your messaging for deploying Workplace. Create a Workplace group for all champions where you can share important campaign actions and new use cases for them to use within their teams.


  • Champions are key to getting all colleagues to activate their account. As early experts, they can share knowledge and raise awareness regarding Workplace's features and embed your communication campaign at a local level.


  • Champions continue to play an active role in Workplace engagement campaigns during post-launch. They allow you to reach and inspire all your colleagues, especially the ones that are lagging behind in engagement. We've seen a lot of success in engagement, with champions leading contests by region or department to boost claims through friendly competition.
  • Continue champion involvement in Workplace initiatives and campaigns after launch, and use your champions to be your eyes and ears, seeking examples of use cases on Workplace. Your champions should feel empowered to share these use cases in your champions group, which you can then share across the whole organisation.
Four key takeaways to bring on early adopters and Workplace ambassadors to shape your Workplace community
Key takeaways

Key takeaways

  • Champions that are bought into why you're deploying Workplace will be more effective at conveying the excitement and mission – give them an incentive and ownership over certain groups, which will be empower them to promote community and engagement with their coworkers.
  • It takes a village to build community – the more passionate and early the adopters, the better. You can share the responsibility of creating groups and adding content with the whole champions team in the run-up to your launch day.
  • Launch is just the beginning – champions will need to help their colleagues on launch day, but you should encourage them to stay engaged and report ideas and suggestions back to the project team to continue evolving how you use Workplace.

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