Drive culture through connection

Culture is the backbone of any organisation. It often falls to communication teams to nurture and sustain it through their comms strategy.

The recent outbreak of COVID-19 – and our re-emergence from it – has put these strategies to the test. The combination of remote work, operational challenges and even furloughed employees has pointed a spotlight on the resilience of our work communities. Engaging employees through company culture has never been more vital.

Abby and Paloma explore how organisations are using communications strategies to connect people and build culture. They'll share best practices from across Facebook as well as practical tips from within the global Workplace customer community.

Duration: 1 hour

Captions: Shown on screen

Transcript: Available on demand

Meet the speakers

Abby Guthkelch

Global Communications Solutions Lead

Workplace from Facebook

Paloma Redondo

Internal Communications Business Partner

Workplace from Facebook

You will gain insight into:

From sharing posts to sending messages, Workplace combines tools that people already know how to use with new features for large companies such as advanced analytics.

  • How Facebook is ensuring that employees stay connected during the current global climate crisis
  • How businesses like yours are driving culture through comms programmes
  • What good leadership communication looks like