Connecting and empowering a global community of environmental conservationists
The World Wide Fund for Nature (WWF) is one of the most iconic non-profit organisations in the world. For almost 60 years, WWF has been protecting the future of our planet by conserving wildlife and endangered species.
WWF has a presence in over 100 countries, with over 6,800 employees, from Zambia to Cambodia, Austria to Azerbaijan. Each national office champions the issues and campaigns within its local region, and WWF International provides global coordination and support. WWF works across nine areas: wildlife, forests, oceans, freshwater, climate and energy, food, finance, markets and governance.
Prior to Workplace, national offices were extremely siloed from each other with limited visibility on each other's activities in different parts of the globe. Workplace's best of breed collaboration tools have brought all offices and teams onto the same page, and created a new way of working together. Workplace has created a more united global community with the means to make a bigger impact on environmental conservation.
"Workplace is helping WWF develop a new, more open, transparent and collaborative way of working – bringing offices and people from around the world together, giving them a voice and showcasing a diversity of ideas and perspectives which are critical to tackling the planet's most urgent and important environmental challenges." – Kate Cooke, Head of Network Communications.
200%increase in engagement at WWF's 2018 Annual Conference, following a pilot of Workplace at the Conference in 2017.
400WWF and external team members collaborate about Earth Hour in a multi-company group.
100%of the WWF organisation can now participate in their annual conference with live video.
How Workplace helped
Mobilising the global community for better environmental impact
With so many passionate conservationists and environmental specialists working at WWF, Workplace has helped identify expertise within the internal community. National offices share regular updates which other offices can learn from and give input on, which was more challenging before Workplace. This has helped WWF improve collaboration, facilitate sharing, prevent duplication of work, increase innovation and create a more connected global community.
Now that work is shared openly in Groups and News Feed, Workplace has enabled WWF to carry out their #TogetherPossible philosophy, which is all about the power of the collective. Workplace has created a space to collaborate openly, listen deeply and innovate fearlessly, while striving for impact.
"I've used Workplace as a story and Network activity alert – I've discovered field efforts, anti-poaching successes, non-US focused action campaigns and more – to inform my team's storytelling. I also use it to alert my team to such opportunities. It's quick, the notifications are seamless with our Facebook-heavy lifestyle and I find the interface easy and comforting." – Alex MacLennan, Editorial Director at WWF US.
Live video boosts engagement at Annual Conference
Traditionally, WWF's Annual Conference is attended by senior stakeholders and C-level executives. This year with Workplace, WWF was able to engage the entire organisation by opening it up to all staff via live streaming. This boosted engagement at the conference significantly, and helped WWF gather valuable insight and suggestions from employees weighing in via comments on the live sessions.
The Workplace mobile app has also become a critical tool at events. People share snaps and videos that keep the wider community informed, and leadership staff share selfie videos to deliver quick event recaps.
WWF's Network Communications Officer Paolo Mangahas shares, "Workplace has helped mobilise the entire organisation internally, allowing us to efficiently converge and rally behind very ambitious global goals in an innovative and agile manner, which was much harder to orchestrate in an impactful way before Workplace."
Multi-company groups power partnerships and Earth Hour
As a non-profit that needs to act quickly in response to highly sensitive matters, such as the illegal wildlife trade, trying to work fast with partners over email was becoming very challenging. Workplace's multi-company groups (MCGs) have completely transformed the way that WWF works with external stakeholders. Staff can now share files and updates instantly, answering feedback and turning projects around much faster.
One of WWF's most important multi-company groups is the one that powers Earth Hour. Started by WWF in 2007, Earth Hour has been one of WWF's biggest and most successful global movements that has helped raise the profile of climate change, and more recently, broader environmental issues. With 400 WWF and non-WWF partners in the MCG, it is now the official internal communication channel for organising and executing the event. The MCG is used primarily to disseminate vital updates, assets and creative material in real-time. It's also used to showcase how Earth Hour is celebrated in as many as 188 countries and territories around the world, and gives people insight on what a huge impact they make on a global scale.
"For me, Workplace truly harnesses the power of OneWWF. It builds synergy, adds to the visibility of the great conservation work that we do, helps spark ideas by learning from all that is going on around us and brings us together as colleagues, friends and one Network." – Akash Shrestha, Deputy Director, Communications & Outreach, WWF Nepal.
Workplace in action
"It's helped build a more informed, inspired and involved WWF community with a more informal culture of sharing. It's now easy to share information, updates and ideas quickly. Great content has become more 'open-sourced' and used or adapted for other markets. And it's not always about work, too! A huge percentage of what we do on Workplace is work-related, but there's also a window where people can see common interests that humanises your colleagues. It helps make work a little bit more human."
Network Communications Officer at WWF