Automation and better collaboration in the mix
Leading market research company Critical Mix knows what customers want. With offices in Europe, Asia and North America, Critical Mix has its finger on the pulse of global market trends and consumer insights.
Its young, tech-savvy workforce was using a random assortment of tools for different tasks such as chat, project management and conference calls. That's when Critical Mix came knocking on Workplace's door in search of a modern, mobile collaboration platform.
When asked the question 'Why Workplace?', co-CEO Keith Price answered, "We want to kill email." And it's clear that Critical Mix has gained much more than that since rolling out Workplace. They've gained better productivity, a repository for company IP in secure closed and secret groups, and the automation of mundane and time-consuming tasks using bots. This has helped them "act bigger than they are from Day One" and reduced email traffic by 25%.
25%reduction in email traffic
95%weekly active people
85%monthly mobile adoption
How Workplace helped
Automation with Aime bot
When a new starter joins the company, Aime can provide them with all the necessary onboarding documentation via Workplace Chat. She can also talk people through the forms and answer many frequently asked questions. Automation via the Aime bot has significantly alleviated the load on internal teams.
Aime has also become the oracle of information and company assets. She provides everything from company-branded PowerPoint templates and expense forms, to live company updates, to responses about the weather, in an instant.
Improving the speed of work and decision-making
In addition, Workplace Chat is now the main tool of communication for teams. The centralisation of communication and integrations has resulted in better teamwork and faster decision-making. Being able to send and receive instant messages with any colleague in the business has significantly reduced the back and forth involved in making decisions on projects.
Bringing remote teams together
From remote workers sharing pictures of their office of the day, to the CEOs sharing posts from conferences, to designated 'fun committees' posting about upcoming social activities, Workplace has made people feel connected. As a result, the employee experience team has seen a significant increase in programmes such as volunteering and cross-company mentoring.
– Keith Price, Co-CEO at Critical Mix.
"Our global teams needed a solution for real-time conversations rather than the back and forth of email. Workplace is that real-time communication solution that allows our global teams to work together across time zones and geographies. With the addition of Aime, our Workplace chatbot, employees can quickly access important information and files on the go."
Co-CEO at Critical Mix