CENTURY 21®

Century 21 Real Estate LLC is a global pioneer for innovation in commercial, residential and rural property. The company boasts a global network of nearly 150,000 independent sales affiliates across 13,500 offices in 86 countries and territories.

Industry

Property

Company size

55,112

Region

Global

Challenges

Century 21 set out to reimagine itself as a people-centric, community-driven brand. As the company introduced its new identity, it needed a platform that ensured messages and resources could be shared easily, clearly and quickly. The organisation also wanted to give every affiliate a platform to provide feedback, ensuring the transition was as smooth as possible.

Why Workplace?

Leaders wanted to create transparent and approachable connections throughout the organisation. As an interactive platform that required no formal training, Workplace meant Century 21 affiliates could engage in constructive and targeted communication with teams across the world.

Results

76%increase in weekly active users over 2 months

7,200members in a single Workplace group for coaching

70posts per month in highest engaged Workplace group

How Workplace helped

Leading with transparency

Workplace has given Century 21 affiliates a direct line of communication with the leadership team and wider network. The organisation uses Groups to share strategic decisions and create two-way conversations that support a sense of community between offices around the country. This has encouraged a more collaborative and connective culture which helped amplify the company's new branding.

Reinforcing a culture of collaboration

As advocates for bottom-up communication, Century 21 leaders now use Workplace Chat to check in with teams across the globe and ensure that unique perspectives are considered at every level of decision-making. By supporting connectivity, the organisation has a greater sense of unity across all sectors and enhanced collaboration between affiliates.

Upholding company values

Through live video, leaders are interacting with employees at all levels and maintaining consistency in their messaging. This has helped reinforce the company's values, which were particularly important as teams adjust to the continually changing landscape.

"Adopting Workplace as part of our rebranding has enhanced the relationship between our workforce and leadership team, along with our global network of affiliates. Workplace has enabled us to share critical, business-building feedback and best practices to help evolve the brand."

Dev Sarkar

Cara Whitely

CMO

Key features