Canadian Tire wanted to replace five ageing intranets with a single tool for better communication and collaboration across the entire company. Building a cross-enterprise intranet would be a multi-million dollar project.

With a large workforce across multiple brands, employees found it difficult to stay connected. Opportunities were limited to share ideas and collaborate.

The company taps into pre-market customer insights using groups, from merchandise teams using polls in groups for immediate product feedback, to digital developers engaging employees as user experience testers.

When a customer service rep posted a question, the e-Commerce Manager of a different business unit answered within hours, advising that a solution had been implemented.

Company-wide announcements have replaced emails sent to separate business units. When Rosie McLennan – former Canadian Tire employee and current ambassador for their Jumpstart charity – became Canada's flag bearer at the 2016 Rio Olympics, the CEO shared the news across the corporation, generating comments and reactions that unified employees through a shared passion for sport.