Building meaningful communities with Workplace for Good

by Annette Gevaert

We built Workplace to give the world a place to work together. That means organisations of all shapes, sizes and industries. But it's not just businesses that work better, smarter and faster with Workplace.

Over the last 18 months, we've seen thousands of charities and educational institutions transform the way they work on our platform. Now, we're matching their commitment to doing good with our own.

That's why we're launching Workplace for Good.

Through Workplace, for Good we're giving Workplace Premium free to charities and staff at educational institutions globally, so they can build meaningful communities and create change around the world.

We're also investing in a dedicated team to grow our efforts in this space, alongside a new online resource centre that brings together product information, success stories and videos to help organisations take the first step.

How can employers manage Gen Yers with ambition, but little experience?

From my research, I've identified four capacities that can help organisations be successful in doing exactly this: Digital, clear, fluid and fast.

"Workplace has allowed us to share knowledge and opened up professional discussions that enable us to give better aid to the people we are here to serve."

– Tuva Raanes Bogsnes, Director of Media and Public Affairs, Norwegian Refugee Council

We're proud to donate these work tools free of charge to organisations such as the World Wildlife Fund, Comic Relief, Unicef, Save the Children, RNIB, NRC, It Gets Better, Australian Catholic University and the Miami Dade School District. All of these organisations are using Workplace to connect their people, communicate and take action more effectively than ever before.

The ability to work together quickly and effectively isn't a nice-to-have for these organisations. For some of them, it can mean the difference between life and death. With Workplace, they've found mobile, video, communication and collaboration tools to give them the edge.

"Workplace has made a huge difference in the way our staff communicate with each other. Ultimately, this makes even more of a difference for children in danger who are in desperate need of Unicef's help."

– Ric Sheldon, Chief Information Officer, Unicef UK

Six ways that Workplace supports work with a purpose

Workplace provides a critical solution for charities and educational institutions – two industries that have always relied on creativity and innovation in the face of resource constraints.

Whether it's reporting back from the field in real time with live video, of mobilising a network of volunteers in trouble spots around the world through Groups. Or it's simply accelerating the speed of information through a school district with News Feed, Workplace has empowered organisations like never before – and they, in turn, have pushed the product to its limits.

  • Video chat.It Gets Better uses Workplace's super-reliable HD video chat to hold weekly meetings to get important updates out to its global affiliate network in over 20 countries with 500 people
  • Groups.Vision India Foundation uses a Workplace Group to keep 5,000 alumni and volunteers up to date with campaign news. Having everybody together on Workplace has helped the charity lower organisational costs and cut time spent in meetings
  • News Feed. When Australian Catholic University's National Sustainability Manager posted a message about disposable coffee cups onto his News Feed, it was seen, shared and commented on by hundreds of staff members, which resulted in a campaign that cut plastic consumption on campus
  • Bots.Oxfam uses a Bot to demystify industry jargon. OxBot is a jargon-busting bot that will tell employees what specific acronyms mean, and will even provide a link to other internal sources of information if they want to know more.
  • Integrated tools. Oxfam launched Workplace using an integration with Okta to provide single sign-on access for 10,000 employees. They also used an integration with Box for a seamless and more structured way of working across multiple tools
  • Accessibility. Workplace benefits from the pioneering results that Facebook has achieved in its efforts to make the platform more accessible for people with disabilities. For RNIB, this means screen-reading tools for the 20% of the workforce that is visually impaired

The result is game-changing impact at zero cost.

"Workplace has been a great addition to the district's communication and collaboration toolbox. All our employees are contributing to the greater good of the entire organisation by sharing ideas, best practices, resources and highlighting their accomplishments."

– Marie Izquierdo, Chief Academic Officer, Miami-Dade County Public Schools

Alongside Workplace for Good, we've also created a special multi-company group on Workplace. Workplace for Good is a dedicated space for people from charitable or educational institutions to create their own community, ask questions, share tips and swap best practices. It's open to anybody with a Workplace account.

Finally, we're renewing our commitment to #ImpactCloud, a coalition of technology companies including Workplace, Salesforce, Box, Okta and Microsoft, working together to help accelerate digital transformation and impact for humanitarian and disaster relief organisations.

We have a saying at Facebook that the journey is only 1% finished. Workplace for Good will continue to grow and evolve.

Today, we're taking the first step, and we're excited to invite many more organisations to join us on the journey to support work with a purpose and build meaningful communities.

To find out more about Workplace for Good, visit us here.


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Workplace for Good is free for charities such as It Gets Better. Here's how it works for them

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